This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery system. Take a look at a few quotes: “Our first quarter was probably one of [...]





“Say No to No Comment: How to Answer Negative Blog Posts”
Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes with social media, except the world can see your response. Whether the post is positive [...]