Do you ever read Us Weekly? Yeah, yeah. Of course you don’t. Neither do I…I just look at the pictures. One of my favorite sections is “Stars–They’re Just Like US,” a regular section featuring photos of stars doing everyday things–just like us common folk. Pamela Anderson pays with a debit card–just like us! Reese Witherspoon [...]
Posts Tagged ‘how to pitch a blogger’
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to share the problem and discuss a couple of ways to pitch video effectively. Problem Startup [...]
“The Blogos Are Right. Tech PR Must DIE!”
It’s been a rough week for PR peeps. The blogos are right, tech PR is losing the fight. What do you say we kill off all our bad practices and start anew? By confessing all of our sins, maybe we can set them free and finally move on! (For a more conventional approach to blogger [...]
“Gina Responds! And: About Yesterday’s Post”
Late yesterday, I received the following email from Gina. My reply is further down the page: Hi Chris, Thanks for your email. My name and further explanation appears on the wiki, which anyone can leave a comment on. (You just need to log into PBwiki to do so.) Also, as I say on the wiki, [...]
“Unsubscribe Lifehacker: My Email to Gina Trapani”
This morning, the Twitterverse was a flame after Gina Trapani from Lifehacker tweeted a link to a wiki she had created. The wiki, PR Companies Who Spam Bloggers, is a ready-to-paste-into-your-spam-filter list of domains belonging to a good chunk of the tech PR firms out there. Her response, thus far, has been linking back to [...]
“3sday’s 3Q’s in 3Min: Mike Rothman, Security Incite”
No time to check out the spring wildflowers in bloom? No problem, today’s “3sdays 3Q’s in 3Min” is just as fresh and colorful. Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, [...]
“3sday’s 3Q’s in 3 Min: Chris Parandian, MobileDiner.com”
Pardon our radio silence; we’ve been at CTIA Wireless in Las Vegas. (Almost) live from Vegas, it’s “3sdays 3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute [...]
“Luke, I Am Your Blogger: How To Pitch From the Darkside”
Because I’m a PR guy who blogs, I occupy a gray space: not quite hack, not quite flack. As a PR pro, I pitch bloggers and reporters daily. Through my blog, I get pitched by people looking to have their product reviewed or their CEO interviewed. Depending on what cubicle you sit in, I could [...]
