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Posts Tagged ‘ink’

“Why the Publicity Bubble in PR Begs Popping”

There’s been talk lately about the PR pro’s evolution from publicist to social media strategist. While I wholeheartedly support the increased attention to social media, the underlying message is disconcerting. For too long, media relations and the hot pursuit of “ink” has been our reason for being. Let’s pop that bubble right now.
PR has never [...]