Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle.
“As more companies move on to Twitter, how are we to know who is real and who is a fake?” she asked. “How can a reporter or a consumer know that this person can be a trusted [...]
Posts Tagged ‘Jeremiah Owyang’
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand?
Way back in the day, a brand was a symbol burnt into the hide of an [...]
“Small Biz Social Media Spotlight: Trula Breckenridge”
“Stick It To The Man” week marches on, showing those big wigs at the Blog Council that real people use social media everyday. It’s also good for those of us in PR and Marketing to step back and see how those outside our industry use the tools we take for granted. This week, socialTNT highlights [...]
“PR to Enterprise: Beam me Up!”
In PR, it’s often difficult to determine how to use social media tools for our Enterprise clients. Also difficult: how to use social media tools for internal PR.
Last night, at a Social Media Club event, the topic of the evening was “Enterprise: Moving Forward.” The panel for the evening was moderated by [...]
