What do these videos all have in common? All but one of the above videos have had hundreds of thousands of views. Each video was made to share and educate. And there are tons of other videos with fascinating laundry advice, each with tens of thousands of views. Many of these videos were created by [...]
Posts Tagged ‘social media strategy’
“Three Killer Social Media Case Studies from SMC San Francisco”
On Tuesday night, the San Francisco/Silicon Valley Chapter of the Social Media Club hosted a night of social media marketing and PR case studies. That’s right, six companies pulled together their best campaigns from the last couple months and threw them into PowerPoint presentations. Some might call this a geekfest, we at socialTNT call it [...]
“OMG!! Blogging Is Dead! Now What?: Quick & Dirty Alternatives”
This morning, WIRED jumped on the “blogging is dead” bandwagon. Ironically, they wrote the article, well, in a blog post. The writer, Paul Boutin, makes some good points: too many mainstream publications to get heard, too many secret marketing campaigns and too much of a time suck to write. So, um, now what? Social Media [...]
“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”
One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And [...]
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so today I wanted to share those thoughts. Changing Landscape The founders of our industry, in [...]
“3Q’s in 3Min: Geoff Livingston, The Buzz Bin”
It’s May Day, and people all around the world are marching towards better rights for workers. That’s right, people everywhere are chanting for more time on Facebook and the ability to watch “3Q’s in 3Min” at their desks. Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone [...]
“Killing the Buddha: PR 2.0 and Social Media Marketing Nirvana”
“Embrace nothing: If you meet the Buddha, kill the Buddha. If you meet your father, kill your father. Only live your life as it is, Not bound to anything.” –Buddha Shakyamuni Blogs. Twitter. Facebook. Tumblr. What do they have in common? They’re all amazing tools for increasing communications and strengthening connections. Nothing more. Sometimes communities [...]
“3sday’s 3Q’s in 3 Min: Connie Reece, Every Dot Connects”
It may be overcast outside, but today’s “3Q’s in 3Min” guest will brighten your day. Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to [...]
