How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to a potentially harmful blog post, so why miss a Tweet?

Use Summize. It finds all Tweets about your client or from your customers–even deleted ones! When Twitter’s “reply” function is working, it can also track conversation around said Tweet! And now, it’s embedded in my favorite Twitter Client, Twhirl.

Our clients love it when we send them a Tweet to which they should respond. We’ve been using it for several months now.

Check out this search for Yoono.

When a person firsts install Yoono, it sends a Tweet to their Twitterstream saying “I’m testing Yoono.”

(Click to Enlarge)

Yoono also has someone manning a Twitter account. They catch the negative comments and respond. Note the elegance of Summize’s inline conversation tracking!

(Click to Enlarge)

But it also looks as though they didn’t see all the negative comments. Maybe they should use Summize (UPDATE: They do! See the comments below!)

How do you track your client and customer conversations effectively? Leave us tips in the comments!

BTW: Stay tuned for Marie’s comprehensive review of Yoono next week!

[UPDATE: On July 15, 2008, Twitter buys Summize.]

Don’t miss out: Got RSS? [what’s that?]. Or, start your morning with socialTNT in your InBox!