Tag Archives: Sun microsystems

“Safety in Numbers: How to Fight Brand Hijacking on Twitter”

Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading

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Filed under Community Relations, Marketing, New Media, Public Relations 2.0, Social Media, Social Networking

“Finding Balance: Developing Your Company’s Social Media Policy”

Back in the early 1990′s, email over took the phone as primary business communication tool. As more of their employees used email in their personal lives, companies struggled to figure out how best to integrate its use in the workplace, … Continue reading

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Filed under Future of Media, Internal Public Relations, New Media, Social Media