The last year has been a very exciting and amazing time in my life. Before working at SHIFT, I sat at my desk as an Assistant Account Executive pouring over media lists. Every day was dark and the firm I was at made me feel like I didn’t understand PR. Any mention of Todd or [...]
Posts Tagged ‘Todd Defren’
“Preview: NewComm Forum 2008″
If you’re a new media fanatic living in the SF Bay Area, this week is like Christmas. With all the new tools being shown off at the Web 2.0 Expo, and all the great minds talking at the NewComm Forum, it’s pretty easy feel over stimulated. socialTNT makes it easy by giving you our top [...]
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand? Way back in the day, a brand was a symbol burnt into the hide of [...]
“From socialTNT To You With Love: A Personal Post”
If you’ve read my blog long enough, you know two of my tenets for social media marketing and PR campaigns are: “Sharing is Caring” and “It’s A Conversation.” Since so many of you shared very personal stories with me through email and Twitter for “Stick It To The Man” week, I wanted to share a [...]
“Zuckerberg Plays Jetman While Facebook Burns”
[UPDATED INFORMATION BELOW] On Tuesday, Facebook took the hardest bashing of its short history, with FORTUNE’s Josh Quittner echoing the rest of the blogosphere in a post ruefully titled “RIP Facebook?” This follows Monday’s news that Facebook confirmed a finding by security firm Computer Associates that Beacon still sends information back to Facebook even when [...]
“Blogboarding: A Blog is Not an Ad”
What do this and this (click to enlarge) have in common? They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a billboard. A Blog is NOT an Ad I will not deny that a blog is [...]
“From the Backseat: Are We There Yet? Are We There Yet?”
Hats off to Ford and Maggie Fox at Social Media Group for making an exciting press release. It is another example of the changing evolution of the traditional news release. My question from the backseat is: “Are we there yet?” When I was a kid, I used to love going to the car show at [...]
“It’s a Conversation, Stupid! Part 3: The Approach”
So hopefully you’ve had enough time to catch up with Part 1, a short introductory post, and Part 2, a brief history of the social aspects of the internet. Although very basic, Part 2 is particularly crucial as it gives us all the same frame of reference. Today, we continue reminding our PR, advertising and [...]
“Press Release Announces Video to ‘Demystify Social Media’; Crushes My Spirit”
If there was ever a prime example of why the traditional press release must die, this release over the weekend has got to be it. Take a look: Video to Demystify Social Media and Web 2.0 ECommerce Rocks Video with Ben Wills helps demystify social media websites for business owners. West Midlands, United Kingdom, September [...]
