So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn more about your target reporters? Don’t fret social media heroes and heroines. The lovely folks at WebProNews have created Twellow, a great Twitter people search and directory to help you find reporters and bloggers galore!

Check it (click to enlarge):

Yeah, I know. It looks a little one dot oh, but trust me. Don’t let that keep you from giving it a go. All those categories can help you drill down into the industries or interests of the Twitter community.

Here’s what the News Category looks like (click to enlarge):

Note that the list is ranked by number of followers. Here is the list for Bloggers (click to enlarge):

Each list is composed of mini-profiles. Here’s mine:

It shows a recent Tweet, my actual Twitter profile and the categories my profile falls under. These are either computer-defined based on search terms in the profile or user-defined. Yup, anyone listed on Twellow can “claim” their profile by logging into Twellow with a Twitter password.

It’s in Alpha, which means they are still testing, developing and working out the bugs. We look forward to seeing it improve over the upcoming months.

Areas Needing Improvement:

• Name search engine is a little weak. Searching with “Christopher” doesn’t get picked up as being the formal name for “Chris”
• Why is PR in the advertising category? Marketing would be a better fit [UPDATE: Twellow moved Public Relations to the Marketing category! I'm impressed! See their Tweet here.]
• The friend count on some profiles doesn’t match the numbers listed on the Twitter profile
• Twellow hasn’t mapped everyone on Twitter just yet. We look forward to seeing it’s directory grow

Still a Great Resource:

• By clicking around the directories, we were able to find and add several top tier bloggers and reporters we didn’t know were on Twitter
• With the people search, we also found several other reporters and bloggers who had not been categorized
• Most fascinating was the number of local reporters from all across the country, including a large number from Ohio and Oklahoma!
• Since it’s organized by categories, you can also find key audiences or other peeps who share your interests

Test drive Twellow and tell us what you think. Did you find it useful? What are some other ways you find reporters on Twitter? Let us know in the comments! Don’t forget to follow me on Twitter

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Related posts:

1. “Safety in Numbers: How to Fight Brand Hijacking on Twitter”
2. “You Are Doing Your Clients a Horrible Disservice”
3. “Twitterpated: A Twitter How-To”