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“Reporters on Twitter? Say Twellow to My Leetle Friend”

Chris Apollo Lynn — Tue, 29 Jul 2008 13:01:00 +0000

So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn more about your target reporters? Don’t fret social media heroes and heroines. The lovely folks at WebProNews have created Twellow, a great Twitter people search and directory to help you find reporters and bloggers galore!

Check it (click to enlarge):

Yeah, I know. It looks a little one dot oh, but trust me. Don’t let that keep you from giving it a go. All those categories can help you drill down into the industries or interests of the Twitter community.

Here’s what the News Category looks like (click to enlarge):

Note that the list is ranked by number of followers. Here is the list for Bloggers (click to enlarge):

Each list is composed of mini-profiles. Here’s mine:

It shows a recent Tweet, my actual Twitter profile and the categories my profile falls under. These are either computer-defined based on search terms in the profile or user-defined. Yup, anyone listed on Twellow can “claim” their profile by logging into Twellow with a Twitter password.

It’s in Alpha, which means they are still testing, developing and working out the bugs. We look forward to seeing it improve over the upcoming months.

Areas Needing Improvement:

Name search engine is a little weak. Searching with “Christopher” doesn’t get picked up as being the formal name for “Chris”
Why is PR in the advertising category? Marketing would be a better fit [UPDATE: Twellow moved Public Relations to the Marketing category! I'm impressed! See their Tweet here.]
The friend count on some profiles doesn’t match the numbers listed on the Twitter profile
Twellow hasn’t mapped everyone on Twitter just yet. We look forward to seeing it’s directory grow

Still a Great Resource:

By clicking around the directories, we were able to find and add several top tier bloggers and reporters we didn’t know were on Twitter
With the people search, we also found several other reporters and bloggers who had not been categorized
Most fascinating was the number of local reporters from all across the country, including a large number from Ohio and Oklahoma!
Since it’s organized by categories, you can also find key audiences or other peeps who share your interests

Test drive Twellow and tell us what you think. Did you find it useful? What are some other ways you find reporters on Twitter? Let us know in the comments! Don’t forget to follow me on Twitter

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“You Are Doing Your Clients a Horrible Disservice”

Chris Apollo Lynn — Fri, 11 Jul 2008 21:01:43 +0000

…if you don’t monitor for them on Twitter.

How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to a potentially harmful blog post, so why miss a Tweet?

Use Summize. It finds all Tweets about your client or from your customers–even deleted ones! When Twitter’s “reply” function is working, it can also track conversation around said Tweet! And now, it’s embedded in my favorite Twitter Client, Twhirl.

Our clients love it when we send them a Tweet to which they should respond. We’ve been using it for several months now.

Check out this search for Yoono.

When a person firsts install Yoono, it sends a Tweet to their Twitterstream saying “I’m testing Yoono.”

(Click to Enlarge)

Yoono also has someone manning a Twitter account. They catch the negative comments and respond. Note the elegance of Summize’s inline conversation tracking!

(Click to Enlarge)

But it also looks as though they didn’t see all the negative comments. Maybe they should use Summize (UPDATE: They do! See the comments below!)

How do you track your client and customer conversations effectively? Leave us tips in the comments!

BTW: Stay tuned for Marie’s comprehensive review of Yoono next week!

[UPDATE: On July 15, 2008, Twitter buys Summize.]

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“Twitter Favorites As Social Bookmarking Tool”

Chris Apollo Lynn — Mon, 04 Feb 2008 21:45:05 +0000

Whether it’s breaking news or sharing links, Twitter has quickly become my number one source for rapid idea communication. It’s more filtered than Digg and easier to use than del.icio.us–kind of like an RSS feed or link blog from people whose ideas or thoughts are valuable to me.

Today, I polled my Twitter followers to see how many people were using the “Favorite” feature. It turns out, many people use it as an instant, more-convenient bookmarking tool for links they receive. Others use it to remember conversation threads or as follow-up reminders for blog posts. Finally, a few don’t use Favorites at all.

Take a look at the results:

Has Twitter decreased your del.icio.us use? Do you ever look at other people’s favorites? Has Twitter replaced your RSS feeds or digg? Let us know in the comments!

Thanks to everyone who participated!

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Recommended Reading:

“Twitterpated: A Twitter How-To”

Chris Apollo Lynn — Wed, 17 Oct 2007 00:28:21 +0000

I know a lot of you are looking at this post and thinking, “not another blog post about Twitter.” That’s totally acceptable. I have often thought the same thing and, for that reason, have stayed away from a Twitter post. Lately, however, people in my office have been exploring it on their own and have been curious about it’s applications.

My goal for this post is not to rehash Twitter campaign strategy (Todd Defren gives an example of a pharma Twitter campaign. I also found this post for our movie and entertainment friends from Eleven Marketing). I’d rather talk strictly about the benefits of Twitter for communications and journalism professionals, and offer a few tips on getting started.

For those who aren’t familiar with Twitter, it’s like a micro-blog with each post no larger than 140 characters. Due to the “What are you doing?” above the text box and tons of snarky coverage when it launched, many people still have the misconception that Twitter is like a status message similar to Facebook or an IM away message. Heck, I remember first hearing about Twitter and thinking it would be self-indulgent; who really needs to know what I’m doing all the time? I’ve come to realize that it’s so much more than that, it’s a community and a powerful resource.

“Check Out the Big Brain on Brad (Stone)”

Someone in the office asked me the best way to describe Twitter. For me, it’s like having a direct feed into your friends’ minds. Oh, and all your “friends” are top reporters, bloggers and industry specialists.

It’s not just a status message. People tell you what they’re reading as they read it, offer thoughts on breaking news, or share anything else that may be valuable. People debate and it’s like being in a lively discussion. Sometimes it feels like a living creature and one meme will race around Twitter. They’ll also tweet about their families while they tweet about the latest takeover.

For me, I love knowing what a certain reporter is reading; over time I can see the types of stories they like or get a sense of what they are interested in as they think it. Great for pitching. Great for tracking interest during a launch. Sometimes, reporters even look for sources with a tweet.

[UPDATE: Should have put this in the original. Reporters are using Twitter for story/lead generation. See Read/Write Web's Marshall Kirkpatrick's post on his personal blog from last week.]

More than just another pitching tool, it’s also a way to build and cultivate a relationship with someone you might not be able to communicate with in real life. It’s also not as intrusive as IM or email. Just be sure it’s an exchange. You wouldn’t leave a commercial blog response, and you shouldn’t tweet like it’s all about you. It’s a community.

Speaking of community, all my favorite PR/Marketing thought leaders tweet. Sure, they also blog, but, again, this is a supplement that adds greater insight. It also really makes you feel like you are actively engaged in the discussion around PR and marketing.

“You Hear it First!”

Several blogs and news sites tweet when a new article or post comes out. It’s like an RSS feed that speaks to you. It’s a great way to see breaking news and maybe react as soon as possible. Plus, Twitter is like the modern day grapevine; someone tweets “Google just bought Jaiku” and the world knows. Since it’s faster than the news cycle, you can potentially pitch before the news breaks.

“Let’s Get it Started! Uh-oh! Uh-oh!”

With Twitter, you can submit your “tweets” (posts) from the website, AIM or a text from your phone. To really take advantage of Twitter’s uses, however, you have to be able to engage in the stream more directly. For this, I recommend using one of the sidebars for your internet browser, like Twitbin or Tweetbar. You can also use more robust, stand-alone applications like Snitter or Twitterific. These are a little prettier, don’t take up precious browser space, and seem to have stronger features. Test them out. The key is finding one that feels comfortable for you.

“People, Who Need People…”

Now that you’ve got your reader set up. You’ve gotta make some friends. It’s a community and, like Facebook, it’s sad if you don’t have anyone to talk to. That doesn’t mean jump in and start following hundreds of people. Start with 15 and work up. Here are a few random samples to get you started. Take a look at who your favorites are following and add those people. It’s amazing who you can find on Twitter!

People

Newssites/Blogs

Pretty soon you’ll be following hundreds! Once you play around with it for a few days, you’ll see what a powerful resource Twitter can be. You may even become addicted.

Any Twitter tips? Submit them in the comments below!

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