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	<title>&#62;&#62; socialTNT &#187; Yahoo</title>
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		<title>&#62;&#62; socialTNT &#187; Yahoo</title>
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		<title>&#8220;Yahoo&#8217;s Jerry Yang Doesn&#8217;t Understand Blogging&#8221;</title>
		<link>http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/</link>
		<comments>http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/#comments</comments>
		<pubDate>Tue, 06 May 2008 14:31:00 +0000</pubDate>
		<dc:creator>Chris Apollo Lynn</dc:creator>
				<category><![CDATA[Community Manager]]></category>
		<category><![CDATA[It's A Conversation]]></category>
		<category><![CDATA[Public Relations 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Community Relations]]></category>
		<category><![CDATA[corporate social media]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[energize community]]></category>
		<category><![CDATA[how to comment on blog]]></category>
		<category><![CDATA[IdeaStorm]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[microhoo]]></category>
		<category><![CDATA[social media for marketing]]></category>
		<category><![CDATA[social media for PR]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery &#8230; <a href="http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialtnt.com&#038;blog=1446701&#038;post=229&#038;subd=socialtnt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="float:left;" src="http://fortunetechland.files.wordpress.com/2008/01/jerry_yang.jpg?w=153&h=230" alt="Jerry Yang" width="153" height="230" />This weekend, all eyes turned to the blogosphere to watch as <a href="http://kara.allthingsd.com/20080503/breaking-microsoft-walks/">the Microhoo deal fell through</a>.  Jerry Yang, CEO of Yahoo, also turned to <a href="http://www.ycorpblog.com/2008/05/04/ok-so-now-what">blogging to plead his case</a>. Sadly, the blog became a PR mechanism and one-sided message delivery system.  Take a look at a few quotes:</p>
<blockquote><p>&#8220;Our first quarter was probably one of the most exciting quarters in our history in terms of delivering innovative products and services that really move the needle and make a difference for our users and customers: Acquiring Maven Networks. Launching Buzz, OneSearch 2.0, voice-activated mobile search, video on Flickr, Shine&#8230;.&#8221;</p>
<p>&#8220;So, what’s next? With Microsoft’s withdrawal, we’ll be better able to focus our energy on growing our industry leadership and maximizing value for stockholders. We’ll continue to execute on our plan — making your Internet experience as personal, relevant, open and social as possible, serving advertisers so well they insist on working with us, and opening up Yahoo! in a way that developers dream of.&#8221;</p></blockquote>
<p>It&#8217;s a great letter to shareholders&#8211;or a press release&#8211;but it&#8217;s not a blog post.  As we&#8217;ve mentioned before, a blog is a conversation.  If Jerry wants to use it to put out company messages, that&#8217;s fine, but what&#8217;s the point.  He&#8217;s losing a chance to re-energize the Yahoo user base.</p>
<p>Take a look at sampling of some of the comments:</p>
<p><a href="http://socialtnt.files.wordpress.com/2008/05/picture-2.png"><img class="alignnone size-full wp-image-230" src="http://socialtnt.files.wordpress.com/2008/05/picture-2.png?w=500&h=162" alt="" width="500" height="162" /></a></p>
<p><a href="http://socialtnt.files.wordpress.com/2008/05/picture-4.png"><img class="alignnone size-full wp-image-231" src="http://socialtnt.files.wordpress.com/2008/05/picture-4.png?w=500&h=92" alt="" width="500" height="92" /></a></p>
<p><a href="http://socialtnt.files.wordpress.com/2008/05/picture-5.png"><img class="alignnone size-full wp-image-232" src="http://socialtnt.files.wordpress.com/2008/05/picture-5.png?w=500&h=165" alt="" width="500" height="165" /></a></p>
<p>A user named Jive sums it up best: &#8220;Above all, listen to us, your consumer, because we use your products and have specific wants, habits, usage etc.&#8221;</p>
<p>Wanna make it back on top, Jerry? Here are some suggestions:</p>
<ul>
<li>First off, read and respond to some of the comments on this post.  There are a lot of people with great ideas.  You also need to think about the harsh criticism and respond thoughtfully.</li>
<li> Ask questions and listen.</li>
<li>Set up an Ideastorm type forum for people to leave suggestions and then <em>close the feedback loop. </em>Let users know they are being listened to and that their ideas are gaining traction.  You want people to know that Yahoo! has changed?  Show them by letting them get involved in product development.</li>
<li>Set up a community manager and go address the concerns in the blogosphere head on.  Let them know that Yahoo wants to embrace the Internet again.  Stop thinking 1.0 and start embracing your users and their voices.</li>
</ul>
<p>Jerry, I love Yahoo.  You guys have so many great properties, but they are all disconnected.  If you read the comments on your post, you&#8217;ll see many users feel the same way.  You&#8217;ll also see that most of them still love Yahoo.  Give them something to get excited about.  Your users make or break the  company.  If you listen to them&#8211;and interact with them&#8211;they will welcome you back with open arms.  I guarantee it.</p>
<p>What do you think? Did Jerry&#8217;s post legitimately address user concerns?  What do you think Yahoo should do to reengage its user base?</p>
<p align="center"><a href="http://del.icio.us/post?url=http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/;title=Yahoos+jerry+yang+doesnt+understand+blogging"><img src="http://sunburntkamel.files.wordpress.com/2006/11/delicious.gif?w=500" alt="add to del.icio.us" /></a> :: <a href="http://digg.com/submit?phase=2&amp;url=http://socialtnt.wordpress.com/2008/04/07/tips-on-blogging-past-the-echo-chamber/"><img src="http://sunburntkamel.files.wordpress.com/2006/11/digg.gif?w=500" alt="Digg it" /></a> ::  <a href="http://www.stumbleupon.com/submit?url=http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/&amp;title=Yahoos+jerry+yang+doesnt+understand+blogging"><img src="http://sunburntkamel.files.wordpress.com/2006/11/stumbleit.gif?w=500" alt="Stumble It!" /></a> :: <a href="http://www.newsvine.com/_tools/seed&amp;save?url=http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/;title=Yahoos+jerry+yang+doesnt+understand+blogging"><img src="http://sunburntkamel.files.wordpress.com/2006/11/newsvine.gif?w=500" alt="seed the vine" /></a> :: <a href="http://reddit.com/submit?url=http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/;title=Yahoos+jerry+yang+doesnt+understand+blogging"><img src="http://sunburntkamel.files.wordpress.com/2006/11/reddit.gif?w=500" alt="" /></a> :: <a title="TailRank" href="http://tailrank.com/share/?text=&amp;link_href=http://socialtnt.com/2008/05/06/yahoos-jerry-yang-doesnt-understand-blogging/&amp;title=Yahoos+jerry+yang+doesnt+understand+blogging"><img src="http://sunburntkamel.files.wordpress.com/2006/11/tailrank.gif?w=500" alt="TailRank" /></a></p>
<p><strong>Also, don’t miss out</strong>: <a href="http://feeds.feedburner.com/socialTNT" target="_blank">Got RSS?</a> [<a href="http://www.sixapart.com/about/feeds" target="_blank">what’s that?</a>]. Or, <a href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=1219656&amp;loc=en_US" target="_blank">start your morning with socialTNT in your InBox</a>!</p>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Chris Lynn</media:title>
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			<media:title type="html">Jerry Yang</media:title>
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			<media:title type="html">add to del.icio.us</media:title>
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			<media:title type="html">Digg it</media:title>
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			<media:title type="html">Stumble It!</media:title>
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			<media:title type="html">seed the vine</media:title>
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		<item>
		<title>“Web 2.0 Expo, Day 2: Marshall Kirkpatrick, Loic LeMeur, Simeon Margolis”</title>
		<link>http://socialtnt.com/2008/04/25/web-20-expo-day-2/</link>
		<comments>http://socialtnt.com/2008/04/25/web-20-expo-day-2/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 01:01:45 +0000</pubDate>
		<dc:creator>Chris Apollo Lynn</dc:creator>
				<category><![CDATA[3sdays 3qs In 3 Min]]></category>
		<category><![CDATA[Citizen Reporter]]></category>
		<category><![CDATA[Future of Media]]></category>
		<category><![CDATA[It's A Conversation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Video Interview]]></category>
		<category><![CDATA[Chuck Lenatti]]></category>
		<category><![CDATA[Hilary Leewong]]></category>
		<category><![CDATA[Loic LeMeur]]></category>
		<category><![CDATA[Marshall Kirkpatrick]]></category>
		<category><![CDATA[ReadWriteWeb]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[Seybold Report]]></category>
		<category><![CDATA[Simeon Margolis]]></category>
		<category><![CDATA[Utterz]]></category>
		<category><![CDATA[Web 2.0 Expo 2008]]></category>
		<category><![CDATA[Web2Expo08]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[Web 2.0 Expo marches on, and socialTNT has been there day and night. On Thursday, Day 2 at Moscone Center, socialTNT ran into ReadWriteWeb&#8217;s Marshall Kirkpatrick , Loic LeMeur from Seesmic, Simeon Margolis from Utterz, the Seybold Report&#8217;s Chuck Lenatti &#8230; <a href="http://socialtnt.com/2008/04/25/web-20-expo-day-2/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialtnt.com&#038;blog=1446701&#038;post=218&#038;subd=socialtnt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float:right;" src="http://socialtnt.files.wordpress.com/2008/04/web20logo.jpg?w=150&h=88" alt="Web 2.0 Expo Logo" width="150" height="88" />Web 2.0 Expo marches on, and socialTNT has been there day and night.  On Thursday, Day 2 at Moscone Center, socialTNT ran into ReadWriteWeb&#8217;s <a href="http://www.readwriteweb.com">Marshall Kirkpatrick</a> , <a href="http://www.seesmic.com">Loic LeMeur</a> from Seesmic, <a href="http://www.utterz.com" target="_blank">Simeon Margolis</a> from Utterz, the Seybold Report&#8217;s <a href="http://www.seyboldreports.com/index.html" target="_blank">Chuck Lenatti</a> and BlogTalkRadio&#8217;s <a href="http://blog.blogtalkradio.com/author/hilaryleewong/" target="_blank">Hilary Leewong</a>.</p>
<p>In today&#8217;s short video montage, we talk with folks on the floor about monetization and marketing strategies, explore the collaborative aspects of social media, and even learn a little French. You&#8217;ll also see how all the VC-funded open bars and late night geek-out chats have finally caught up with me.</p>
<p><span style="display:block;width:425px;margin:0 auto;"> <embed src='http://widgets.vodpod.com/w/video_embed/ExternalVideo.519189' type='application/x-shockwave-flash' AllowScriptAccess='sameDomain' pluginspage='http://www.macromedia.com/go/getflashplayer' wmode='transparent' flashvars='' width='425' height='350' /></span></p>
<p><strong>No time to watch the video at work? </strong><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=274114118">Get “3Q’s in 3Min” free from iTunes</a> and watch it on the go!</p>
<p class="MsoNormal"><strong>Also, don’t miss a post</strong>: <a href="http://feeds.feedburner.com/socialTNT" target="_blank">Drop socialTNT into your RSS reader</a> [<a href="http://www.sixapart.com/about/feeds" target="_blank">what’s that?</a>].  Better yet, <a href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=1219656&amp;loc=en_US" target="_blank">subscribe to socialTNT by email</a>!</p>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Chris Lynn</media:title>
		</media:content>

		<media:content url="http://socialtnt.files.wordpress.com/2008/04/web20logo.jpg" medium="image">
			<media:title type="html">Web 2.0 Expo Logo</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;Review: Xobni And The Pursuit of (E-mail) Happiness&#8221;</title>
		<link>http://socialtnt.com/2008/02/06/beta-breakers-review-xobni-and-the-pursuit-of-email-happyness/</link>
		<comments>http://socialtnt.com/2008/02/06/beta-breakers-review-xobni-and-the-pursuit-of-email-happyness/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 21:10:53 +0000</pubDate>
		<dc:creator>Marie Williams</dc:creator>
				<category><![CDATA[Beta breakers]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Inbox 2.0]]></category>
		<category><![CDATA[Inbox Management]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Outlook]]></category>
		<category><![CDATA[Xobni]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://socialtnt.wordpress.com/?p=150</guid>
		<description><![CDATA[Today&#8217;s post was written by Contributing Writer Marie Williams. Last November, we heard rumblings of a possible game change from both Google and Yahoo that would marry social networking and e-mail into &#8220;Inbox 2.0.&#8221; Since then, whispers of a revolution &#8230; <a href="http://socialtnt.com/2008/02/06/beta-breakers-review-xobni-and-the-pursuit-of-email-happyness/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialtnt.com&#038;blog=1446701&#038;post=150&#038;subd=socialtnt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Today&#8217;s post was written by Contributing Writer Marie Williams. </em></p>
<p>Last November, we heard <a href="http://mashable.com/2007/11/13/inbox-20-google-yahoo-email-startpage/" target="_blank">rumblings</a> of a <a href="http://bits.blogs.nytimes.com/2007/11/13/inbox-20-yahoo-and-google-to-turn-e-mail-into-a-social-network/" target="_blank">possible game change</a> from both Google and Yahoo that would marry social networking and e-mail into &#8220;Inbox 2.0.&#8221; Since then, whispers of a revolution have gone quiet. And with <a href="http://www.bloomberg.com/apps/news?pid=20601087&amp;sid=afTypoeszx30&amp;refer=home" target="_blank">a Yahoo merger possibly on the horizon</a>, it remains to be seen when&#8211;or if&#8211;the concept of Inbox 2.0 will ever see the light of day.</p>
<p>In this age of four hundred Facebook friends and the ever-increasingly crowded inbox, how can you sift through the clutter to find your most important peeps? While we wait for the search giants to figure out Web 2.0, content yourself with the impending promise of <a href="http://www.xobni.com/">Xobni</a> Insight.</p>
<p>Xobni&#8211;pronounced Zob-nee or &#8220;inbox&#8221; spelled backwards for you word wizards&#8211;is an Outlook application that wants to help you keep up with all your BFFs. After receiving an invite to the closed Beta, socialTNT decided to take Xobni Insight for a test drive. Here&#8217;s our review.</p>
<p><span style="text-decoration:underline;"><strong>Why Xobni rocks:</strong></span><img src="http://flackette.files.wordpress.com/2008/02/xobni_image002.jpg?w=240&h=453" alt="Xobni screenshot" width="240" height="453" align="right" /></p>
<blockquote><p><strong>Snapshot to your (Inbox&#8217;s) soul </strong></p></blockquote>
<ul>
<li>Direct from the widget, you have all your friends&#8217; contact information.</li>
<li>Like a true social network, Xobni let&#8217;s you see a friends list of shared contacts.</li>
<li>Quick and easy access to all of your e-mail threads or files you&#8217;ve exchanged in the past.</li>
<li>Xobni scrapes your Outlook calendar and puts free time into an organized list, allowing you to send your schedule to any of your friends&#8211;very cool!</li>
<li>To help you get a better idea of when it&#8217;s best to contact your friends, Xobni even graphs times during the day when you most frequently exchange e-mails with each person&#8211;sweet!
<ul>
<li>Check out this screenshot (right) of Chris&#8217; Xobni profile. He&#8217;s typically active on e-mail in the AM, at noon, and in the late afternoon.</li>
</ul>
</li>
</ul>
<blockquote><p><strong>Super search capabilities</strong></p></blockquote>
<ul>
<li>Need to find a contact quickly? Search their name and you get a Xobni profile and a list of relevant e-mails mentioning and/or from that person.</li>
<li>Looking for an email about a certain topic or conversation?  Xobni gives you instant access to the top Yahoo Web results, as well as any recent emails with that topic.</li>
<li>The best part: The e-mail results highlight the exact portion of those e-mails that is relevant to your query.</li>
</ul>
<blockquote><p><strong>Plays Well With Others </strong></p></blockquote>
<ul>
<li>If you are actively using it, Xobni folds out on the right-hand side of your Outlook. This helps you search and navigate your inbox without a lot of distraction.</li>
<li>When minimized, Xobni shows contact info or upcoming calendar appointments relevant to the email you&#8217;re viewing.</li>
</ul>
<p><span style="text-decoration:underline;"><strong>How Xobni could be even better:</strong></span></p>
<blockquote>
<div><strong>Slow Children at Play </strong></div>
</blockquote>
<ul>
<li>
<div>After downloading Xobni, we noticed other applications seemed to run quite a bit slower&#8230;major bummer when you&#8217;re trying to streamline your e-mail flow.</div>
</li>
<li>
<div>We uninstalled and re-downloaded and that seemed to help, but Outlook&#8217;s still not as nimble as it should be with the Xobni add-on.</div>
</li>
</ul>
<blockquote>
<div><strong>Make It Personal<br />
</strong></div>
</blockquote>
<ul>
<li>
<div>In its current state, you can&#8217;t store additional information beyond Xobni&#8217;s pre-defined categories. Add a personal e-mail or cell number? Nope. Note their birthday with reminder to send a thoughtful card? Uh-uh. Add notes about an offline-convo? Sorry.</div>
</li>
<li>
<div>User definable fields would add significant value to Xobni&#8217;s already helpful service.</div>
</li>
</ul>
<blockquote><p><strong>Data Checks In, But Never Checks Out</strong></p></blockquote>
<ul>
<li>Data Portability is a hot topic this year.  LinkedIn and Outlook both allow export of contact information.  Xobni should, too.</li>
</ul>
<p>With the rise of social networks like Facebook and LinkedIn, e-mail may eventually go the way of the DoDo bird.  Be on the lookout for socialTNT&#8217;s review of LinkedIn&#8217;s Outlook toolbar.</p>
<p>Want a chance to check out Xobni Insight for yourself? socialTNT has some Xobni Insight Beta invites and wants to share.  Send an email to marie [at] socialTNT.com and tell us why YOU need Xobni to fulfill your pursuit of e-mail happiness.</p>
<p>Already a guru at the networking game?  How do you manage your connections?  Let us know in the comments below.</p>
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