Like the cold front that rolls in during late Spring, today’s “3sdays 3Q’s in 3Min” is so cool, it’ll make you put your hoodie back on.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

While at interactive marketing and advertising conference ad:tech, socialTNT had the chance to catch up with fellow PR blogger Paull Young. We’ve enjoyed Paull’s blog, the Young PR Blog, for quite some time and couldn’t wait to hear what he had to say. In today’s interview, Paull gives some advice to graduating communications students entering the workforce, and offers some tips to social media pr and marketers on how best to listen to your audiences.

Paull started off his career doing traditional PR at a Sports PR firm. In December of 2005, Paull started blogging his experiences as a freshly graduated PR professional. Less than a year later, Paull shot to celebrity status in the blogosphere by launching an “Anti-Astroturfing” campaign with Trevor Cook in July 2006. In March 2007, Paull left the big island of Australia for the Big Apple to join Constantin Basturea at social media communications firm Converseon.

As Paull’s career has evolved, so has his blog. No longer just a chronicle of his progression up the PR ranks, it now includes tons of tips, tricks, strategy and case studies. Check out this great post on using Twitter to form a conversation.

Fun Facts About Paull:

• Noted as being Australia’s first student PR blogger
• Huge Rugby Fan
• Conducted a world tour to meet with fellow bloggers
• In addition to Twitter and LinkedIn, you can also find Paull blogging at Forward
• Paull’s mom is also a blogger!
• Was recently on Fox News giving advice to Small Biz peeps

Watch as Paull explains the differences he’s encountered moving from traditional PR to strictly social media, gives advice to new PR pros entering the workplace, and shares a secret about listening to your audience.

How do you track the conversation around your clients? What advice can you give students graduating in May?

If you haven’t done so, please join PROpenMic, Robert French’s social network for communications students. They’d love to hear your insight

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Related posts:

1. “3sday’s 3Q’s in 3 Min: Jon Swartz, USA Today”
2. “3Q’s in 3Min: Joel Postman, Socialized”
3. “3Q’s in 3Min: Geoff Livingston, The Buzz Bin”