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Posts Tagged ‘Zappos’

“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”

Oct 7th, 2008
by Christopher Lynn.
5 comments

One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?”  My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote.  Think about your target audiences.  That may be business-decision makers or developers or shoe shoppers.  Who geeks out about your product? And [...]